Lady Abigail Mimetes wrote:
Why is he power-hungry? Was he pushed around as a child, or maybe even completely ignored? What will he do once his puppet has served his purpose, will he take the throne himself? Is there anyone he admires? What's his favorite color?
He likes control, specifically over other people. He felt controlled when he was growing up, controlled and belittled. It began as bitterness and became a worldview.
Well to take the throne himself would either require becoming related to the royal family or staging a complete coup, so for the time being he's biding his time. He's convinced that the prince will reveal himself at some point, and isn't willing to play his full hand until that happens. If he were to take over, he would not leave any competition alive, including Oberon.
His admiration is more like competition. The ones he "admires" are the ones he wants to outdo. Some of these are from history, others he knew in his lifetime, but he wouldn't leave them alive. He sees himself as paying them a compliment by deeming them worthy to be his rivals.
He likes purple, as it represents royalty and luxury to him, but he surrounds himself with black and red because he knows that people associate those colors with evil, so they are a part of his manipulation.